How to Capture people's attention!

The common person has a 2 second attention span and you want to be able to grab someone's attention within those 2 seconds, the best way to do that is to Use "Attention Grabbing Headlines!".

There's two ways to do this, one way is to use a title so surprising, that it instantly piques someone's interest. The other way is to use words that lure someone in with curiosity. Below I'll list some examples.

Surprising Taglines: These tend to be taglines that are so outrageous, they gain someone's attention.

Examples: "Gas should be more expensive!", "How I lost 50 pounds after a seance with a Martian!", "Drama that gave me Hives!".

Taglines that Pique Curiosity: These examples make the viewer want to know more about what you've just said, it's piqued their curiosity and now they're invested and want to know more!

Examples: "Did you know the world's oldest tree is over 4,000 years old?", "How I made a fortune with a Fool idea!", "Ever Tongue Tied at a Party?".

Power Words: When using words to capture people's attention, you want to use something called "Power Words", they are persuasive and descriptive words that influence the audience's feelings.

Some Power words include: Discover, Breakthrough, Free, New, Hidden, Money, Proven, You, Results, Quick, Miracle, Amazing, Proof, Surprise, Exclusive, Classic, Best, Masterpiece, Bargain, New Offer, Revolutionary.

Examples of Power Word Phrases: "Did you know?" "How to", "Top 10 xyz", "I'm going to show you", "Do You Really think...", "Believe it or not!", "You need to be doing this!", "Have you noticed that?", "Be Careful!", "Watch out!".

Make sure your Headline has the 4 "U's".

♦ Useful
♥ Urgent
♠ Unique
♣ Ultra-Specific

Ask Yourself, Am I

• Offering a Benefit?
• Asking a Question?
• Surprising or Contradicting

Be Cautious: Not to use Repetitive words, Negative content or opinions, Give information that is not in the story, and stay away from abbreviations. These can do the opposite and make people uninterested.

Extra Tip: Capitalize the letters of Important Words in your phrase so people can skim through your headline, phrase or sentence.

I want you to look back at that sentence and see which letters I Capitalized. It translates to.

Attention Grabbing Headlines!

"Extra Tip: Capitalize Important Words"

What Emotion do you want to Portray?
People associate different colors, with different emotions, here are some examples.

Pink: Love, Respect, Assertive, Nurture, Sensitive.
Red: Active, Passion, Power, Ambition, Exciting!
Orange: Instinct, Warmth, Optimistic, Impulse, Motivation.
Yellow: Joy, Happiness, Awareness, Brightness, Enlightenment.
Green: Growth, Balance, Restore, Prosperity, Sanctuary.
Blue: Spirit, Content, Determination, Ambition, Perspective.
Purple: Deep, Creativity, Fantasy, Individual, Respectable.