What is PPC? (Paid Per Click Advertising) (complete)

What is Pay Per Click Advertising?
Pay per click advertising is when you use a service like Google, or Bing ads to advertise your brand.

Who can I advertise to?
Something awesome is you can be very specific as to who you want to advertise to, such as gender of the person you want to see the ad, or location that you want your ads to appear in. PPC is very in depth on who you're targeting your ads to.

How does it work?
When you use PPC, your ads will appear on websites that use advertising from the ad company. So if a website uses Ads from Google, your ad will show up there. If you're using Bing Ads, your ads will show up where they have ads running.

For example, any ad you see on Youtube, is an ad being utilized through Google Ads. Whereas an ad using Amazon Alexa, is being used through Bing! It's very important that people don't pass on Bing Ads, since it's also very important since many people use Amazon!

What kind of ads can I make?
You can make Image and Video ads, If you want, you can choose to only do image ads or video ads.

Did You Know?
The cool thing with PPC is that you only get charged if someone clicks on the video, so even if someone just sees the ad and doesn’t click, it’s still reaching that person! It’s also helpful to put info on the picture or video that you can take a picture of with your phone. Less clicks doesn't mean people aren't aware of your brand.

Are there any other companies that do PPC?
You can also make ads for Facebook and Instagram, although they are pricier and it’s harder to control who sees the ad. They can still be very important and can help gain you new followers and new customers.